Almost Real went to visit The Bright tradeshow at the Stasi Headquarters in Berlin. The Bright Tradeshow has established itself to a constant venue for streetwear, sneaker, fashion and boardsport in Europe. The driving force and link between the different elements is Skateboarding, whose influences shaped decisively the image and authentic character of the different segments. For a wide variety of brands Bright offers a product-related chance for presentation, its unique concept guarantees a maximum of image and identity. The individual location as well as the product-orientated framework, consisting of an innovative contest/artist program, support the characteristically atmosphere of the off-show. Skateboard culture and the relating side-events (artist shows & nightlife) are important features of the tradeshow; still the commercial aspect takes a primary position. With its concept the Bright tradeshow offers a very positive and comfortable atmosphere without neglecting the function as an interface between distribution and retail. A special focus on cooperating with the media leads to a maximum of transparency and carries the positive vibes beyond the location of the former Stasi headquarters. The unique concept of the whole event, a selected exhibitors portfolio as well as the supporting program and the intigration in the fashionweek of Berlin are indications for a Bright future.
Here two of the many events that took place during the Bright Trade Show. It was fun!
Almost Real was invited to the ‘Vans Presents the Bright Trade Show Premier of Bones Brigade: An Autobiography.’ This video premier was held on Wednesday the 4th of July, 2012 at the Bright Trade Fair Cinema. ‘The Bones Brigade was a talented gang of teenage outcasts. Unmotivated by fame or popularity, they completely dedicated their lives to a disrespected art form. For most of the 1980s, this misfit crew headed by a 1970s ex-skateboard champion blasted the industry with a mixture of art and raw talent becoming the most popular skateboarding team in history. The core unit of the Bones Brigade built an empire that covered the world. They dominated contests, made hundreds of thousands of dollars, created the modern skateboard video, reinvented endemic advertising, pushed skate progression into a new era, and set the stage for a totally new form of skating called street style.
For more info and news please visit http://brighttradeshow.com/en/news.html